Columnists

Nobody reads the paper? Numbers say differently

When your life’s work has been journalism in community newspapers, it’s difficult to hear someone say that “nobody reads the newspaper.” Not only because it’s insulting, but because it’s wrong.

Newsprint markets improve, but prices lag

In science there’s a principle called the “butterfly effect” that suggests something as small as a butterfly flapping its wings in Brazil can result in

Making a plan to write a terrific news story

“Reporting to Write,” is a concept in which journalists think and focus almost constantly on the story and its structure before, during and after the reporting process.

Wisconsin Newspaper Association