Sales conversations have a lot in common with an old radio. Improve your listening skills, and your ideas will get better reception.
Veteran writing coach Bart Pfankuch shares 33 quick tips for journalists that he has learned through experience or stolen from other coaches over the years.
The challenge is to find problems in your advertising sales process and fix them. If you do that, you’ll become a customer service hero.
When writing, there’s nothing wrong with listening to the voices from our past that remind us to avoid bad habits and do great work.
Proposed changes to an advertising requirement for employers in the U.S. could mean that soon, many eligible American workers will not learn about available job opportunities in the U.S. before they are offered to non-resident, foreign workers instead.
While consumers ignore exaggerations and unsupported claims, they respond to relevant promises and offers that are backed up by evidence.
Despite the challenges that community newspapers face, their future is not hopeless, Al Cross writes in his latest column. But they must adapt.
Let’s all try to get out of the newsroom earlier. Here are some tips gained from years of seeing a life beyond the office.
Does the customer need a full load or a half load? John Foust uses a firewood analogy to demonstrate why it’s important to ask questions before selling.
Do this now: Take a sheet of paper, write “Get One More Source!” on it and tape it up in your cube or above your computer. Then, follow your own good advice.
34 Schroeder Ct., Suite 220
Madison, WI 53711
(608) 283-7620