It’s an ad creator’s job to encourage willing belief. Here are three points to keep in mind: Tell the truth, use evidence and focus on benefits.
If you have an entrepreneurial spirit, maybe now is the time to consider buying a weekly newspaper or starting one in a “news desert,” a community that no longer has a newspaper.
Here are some tips from Bart Pfankuch on how to find “real people” sources, to interview them and to use their voices in your pieces in an effective way.
Curious about owning your own newspaper? Retired weekly newspaper owner Gary Sosniecki explains why it can be the most satisfying job you’ve ever had.
In the first installment of a series of stories about attracting potential owners to community newspapers, Al Cross discusses the weekly newspaper market.
Stock photography can be an important addition to your creative toolbox in advertising. Here are some points to keep in mind.
Rural communities have been disproportionately affected by the opioid epidemic, but rural newspapers have been disproportionately quiet about it.
Want to make your staff meetings more productive? Start by setting a clear goal and work together to create specific solutions.
Bart Pfankuch offers five critical junctures when journalists should place more time and focus on producing great reporting work.
Email newsletters help consumers become “more purposeful with how we retrieve and read the news.” Here’s one success story from a weekly paper in Illinois.
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