Columnists

Jim Pumarlo

Scrutinize letters during election season

Campaigns are in full swing as Election Day nears. Editors should pay extra attention to letters that give a thumbs up or thumbs down to candidates and other ballot initiatives.

John Foust, advertising, ad-libs

Ad-libs: Put a stop to workplace silos

Jim, who used to work with a local volunteer fire department, told me about the technique they used to keep everyone on the right roads to arrive at fire sites. “It was in the days before GPS,” he said.

John Foust, advertising, ad-libs

Don’t sell your clients short

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

John Foust, advertising, ad-libs

What makes an ad campaign

Amanda told me about taking over the advertising account of a business which had been placing ads in her paper for a long time.

Wisconsin Newspaper Association