Columnists

WNA encouraging Sunshine Week participation

Sunshine Week, a nonpartisan collaboration among groups in the journalism, civic, education, government and private sectors that shines a light on the importance of public records and open government, is set for March 16-22, 2025.

Jim Pumarlo

Initiate regular conversations with news sources

Delivering news is hard work as editors well know. Stories don’t just fall in your lap. You must develop news sources, which can be a painstaking process. Sources willingly share good news. When bad news surfaces, they often create detours and roadblocks.

Jim Pumarlo

Press politicians on election promises

Continuing coverage, if thoughtfully planned, goes a long way toward holding elected officials accountable. It also can enrich coverage of local public affairs, providing substantive content beyond blow-by-blow meeting reports.

Jim Pumarlo

Scrutinize letters during election season

Campaigns are in full swing as Election Day nears. Editors should pay extra attention to letters that give a thumbs up or thumbs down to candidates and other ballot initiatives.

Wisconsin Newspaper Association