Are all your readers’ voices represented in your newspaper’s coverage? Providing as many perspectives as possible is the foundation of a well-rounded story.
Journalism trainer Jim Pumarlo provides some suggestions on how to make sure your newsroom is best representing the local landscape.
Since fall 2018, 300 more U.S. newspapers have disappeared, bringing the number over the last 15 years to 2,100. That’s almost 25% of the 9,000 newspapers that were published in 2005, writes Al Cross director of the University of Kentucky’s Institute for Rural Journalism and Community Issues.
The coronavirus pandemic and its economic impact has made it clear that the choices we make — as citizens, policymakers and industry leaders — will determine the future of the local news landscape.
Being observant can go a long way in selling advertising.
In the most recent installment of his “Ad-Libs” column, veteran sales trainer John Foustdiscusses five things to consider before approaching a potential new client.
Successfully producing journalism from home full-time requires four critical concepts: self-discipline; regimentation; boundaries; and production.
Veteran writing coach Bart Pfankuch, who has significant experience working remotely, shares some tips and techniques for working from home in his latest installment of “Better Writing with Bart.”
Aggressive reporting goes beyond tackling sensitive and contentious subjects in a community’s living history. It also means delivering meaningful content, writes Jim Pumarlo, a speaker and trainer on newsroom success strategies.
In his most recent column, Pumarlo provides six examples of reporting that will erode a newspaper’s foundational credibility — and why it’s critical delve further with your reporting.
Our country may not be in a depression, but the newspaper business is. To get through this, newspapers need to prove their value and try new things, writes Al Cross, director of the Institute of Rural Journalism and Community News.
In a recent column, Cross discusses ideas newspapers should explore, including philanthropy, collegiate resources and government-funded advertising.
In order to be prepared for anything you might need in an ad presentation, be sure to pack a “go-bag,” writes veteran sales trainer John Foust in his latest installment of “Ad-Libs.”
In his column, Foust highlights nine key basics to make sure to include.
There’s a reason why advertising veterans have always preached the value of product benefits. People don’t buy features, they buy benefits.
In his latest installment of “Ad-libs,” sales trainer John Foust discusses how publishers can drive this point home.
These interview tips will help you conduct memorable and effective discussions that will make your reporting and writing shine.
Two advertising sales stories, one lesson. When you’re face-to-face with a client, it pays to pay attention to what they’re saying.
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