There’s a reason why advertising veterans have always preached the value of product benefits. People don’t buy features, they buy benefits.
In his latest installment of “Ad-libs,” sales trainer John Foust discusses how publishers can drive this point home.
These interview tips will help you conduct memorable and effective discussions that will make your reporting and writing shine.
Two advertising sales stories, one lesson. When you’re face-to-face with a client, it pays to pay attention to what they’re saying.
The consensus is that the next move will be for one or more newsprint mills to permanently reduce production capacity this year.
Newspapers provide an essential service at times of crisis. The WNA and its members are proud to provide this service during the coronavirus outbreak.
As the scope and threat of the coronavirus pandemic becomes clear, people all over the world hunger for two things: an effective vaccine and truthful information about the disease.
Media and government do not have to be adversaries. Here are some tips for reporters and news sources to build better relationships.
Selling and teaching have a lot in common. Get your prospects involved in your sales presentation and you’ll likely find greater success.
In the pursuit of fairness and accuracy, newspapers should consider implementing a “fact check” sheet. Individuals who either are sources or subjects of news stories are the best judge of how editors and reporters are doing their jobs. So why not ask them directly?
Age, experience and interests make a big difference in sales. Cater your pitch to meet prospective clients where they are.
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