Being observant can go a long way in selling advertising.
In the most recent installment of his “Ad-Libs” column, veteran sales trainer John Foustdiscusses five things to consider before approaching a potential new client.
Successfully producing journalism from home full-time requires four critical concepts: self-discipline; regimentation; boundaries; and production.
Veteran writing coach Bart Pfankuch, who has significant experience working remotely, shares some tips and techniques for working from home in his latest installment of “Better Writing with Bart.”
Aggressive reporting goes beyond tackling sensitive and contentious subjects in a community’s living history. It also means delivering meaningful content, writes Jim Pumarlo, a speaker and trainer on newsroom success strategies.
In his most recent column, Pumarlo provides six examples of reporting that will erode a newspaper’s foundational credibility — and why it’s critical delve further with your reporting.
Our country may not be in a depression, but the newspaper business is. To get through this, newspapers need to prove their value and try new things, writes Al Cross, director of the Institute of Rural Journalism and Community News.
In a recent column, Cross discusses ideas newspapers should explore, including philanthropy, collegiate resources and government-funded advertising.
In order to be prepared for anything you might need in an ad presentation, be sure to pack a “go-bag,” writes veteran sales trainer John Foust in his latest installment of “Ad-Libs.”
In his column, Foust highlights nine key basics to make sure to include.
There’s a reason why advertising veterans have always preached the value of product benefits. People don’t buy features, they buy benefits.
In his latest installment of “Ad-libs,” sales trainer John Foust discusses how publishers can drive this point home.
These interview tips will help you conduct memorable and effective discussions that will make your reporting and writing shine.
Two advertising sales stories, one lesson. When you’re face-to-face with a client, it pays to pay attention to what they’re saying.
The consensus is that the next move will be for one or more newsprint mills to permanently reduce production capacity this year.
Newspapers provide an essential service at times of crisis. The WNA and its members are proud to provide this service during the coronavirus outbreak.
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