In many cases, there are lessons to be learned from negative boss-employee encounters.
In his latest "Ad-libs" column, John Foust shares four examples of things a boss can do that may ruin morale among employees.
When we learned how to drive, we heard about blind spots.
Blind spots also are common in the advertising business, veteran sales trainer John Foust writes. In his most recent column, Foust takes a look at some examples of blind spots in sales and how advertising professionals can handle advertisers with blind spots.
Pick up any newspaper — or go to any online news site — and you’ll find article headlines that reveal the subjects of those articles. Doesn’t it make sense that the same should apply to advertising headlines?
Veteran sales trainer John Foust offers three questions to ask yourself next time you're writing a headline for an ad.
The misuse of social media by reporters and editors — particularly on Twitter and Facebook — has made it easy for critics of the media to find fodder to back up claims that journalists are inherently biased. In his latest installment of Better Writing with Bart, veteran writing coach Bart Pfankuch provides some basic tips to avoid giving away your credibility by misuse of social media.
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely.
In his latest “Ad-libs” column, veteran sales trainer John Foust offers a dozen copywriting tips to gain and hold your audience’s attention.
Want to get more eyes on your advertisements? John Foust offers a quick look at 12 ad design tips to attract more attention to your ads.
A single ad probably won’t generate much business for your clients. The real work is done in multi-ad campaigns.
Veteran sales trainer John Foust shares 12 tips for helping develop the next campaign, get advertisers on board and set yourself up for future success.
Don’t let your neighbors be divorced from reality. It is the burden and the duty of leadership to tell voters the truth. And that leadership includes local journalists who are trusted members of their communities.
In your next sales meeting, try a different kind of question. It starts with the words, “If I were in your position, I would want to know”
Solutions journalism seeks to look for and cover topics of great importance by examining responses to problems, seeking out and defining solutions and sharing with readers what is working in our society and why.
In Bart Pfankuch‘s most recent installment of “Better Writing with Bart,” he discusses how to implement this new form of journalism, which can lead to positive changes in our communities and the lives of residents.
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