The misuse of social media by reporters and editors — particularly on Twitter and Facebook — has made it easy for critics of the media to find fodder to back up claims that journalists are inherently biased. In his latest installment of Better Writing with Bart, veteran writing coach Bart Pfankuch provides some basic tips to avoid giving away your credibility by misuse of social media.
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely.
In his latest “Ad-libs” column, veteran sales trainer John Foust offers a dozen copywriting tips to gain and hold your audience’s attention.
Want to get more eyes on your advertisements? John Foust offers a quick look at 12 ad design tips to attract more attention to your ads.
A single ad probably won’t generate much business for your clients. The real work is done in multi-ad campaigns.
Veteran sales trainer John Foust shares 12 tips for helping develop the next campaign, get advertisers on board and set yourself up for future success.
Don’t let your neighbors be divorced from reality. It is the burden and the duty of leadership to tell voters the truth. And that leadership includes local journalists who are trusted members of their communities.
In your next sales meeting, try a different kind of question. It starts with the words, “If I were in your position, I would want to know”
Solutions journalism seeks to look for and cover topics of great importance by examining responses to problems, seeking out and defining solutions and sharing with readers what is working in our society and why.
In Bart Pfankuch‘s most recent installment of “Better Writing with Bart,” he discusses how to implement this new form of journalism, which can lead to positive changes in our communities and the lives of residents.
From billboards to television to direct mail, there is a lot that newspapers can learn from other advertising sources.
Veteran sales trainer John Foust takes a look at seven different advertising platforms — and what can be learned from them.
If an advertiser insists on using a superlative, there are four simple ways to make it more acceptable. Just remember the acronym TOTE, veteran sales trainer John Foust writes.
First step: Tone it down.
These days, advertising professionals are conducting more online ad presentations than ever before. While there are some similarities with in-person meetings, there are some significant differences.
Veteran sales trainer John Foust takes a quick look at 10 of the biggest mistakes in online ad presentations.
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