What makes an ad campaign
Jul. 10, 2023
Amanda told me about taking over the advertising account of a business which had been placing ads in her paper for a long time.
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Amanda told me about taking over the advertising account of a business which had been placing ads in her paper for a long time.
We all want to take care of our advertisers and coworkers. Well, there’s no better way to do that than to help them stay safe in the workplace. There are some simple things we can do to accomplish this.
Legendary UCLA basketball coach John Wooden once said, “It’s the little details that are vital. Little things make big things happen.”
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.
There’s a story about a professor of literature at the University of North Carolina in Chapel Hill. As he approached retirement, someone from the newspaper interviewed him.
By Jim Pumarlo Editors often raise red flags – or at least hesitate – at requests for business news, and often for good reason. A
People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What makes media choice A better than choice B?
In the advertising business, there are things that must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights: Send the right message…to the right audience…in the right medium…at the right time…about the right product (or service)…which sells for the right price…in the right environment.
In his latest "Ad-Libs" column, veteran sales trainer John Foust takes a deeper look at some of these basic principles.
Oboes set the pace for the entire orchestra. It’s easy to see a direct comparison to a leader’s role in the business world, writes veteran sales trainer John Foust.
A few points to keep in mind, he writes: Leaders lead by example, don't micromanage and periodically review goals.
Transparency is a key principle of business communication. When we are transparent with other people, we eliminate the window shades of pride and embarrassment which tempt us to wait “one more day” before sharing what we fear could be interpreted as bad news, writes veteran sales trainer John Foust
In the most recent installment of his "Ad-Libs" column, Foust provides some tips for executing this approach and discusses why it is necessary.
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