Design For Readers: Empty space … or negative space?
Feb. 14, 2018
If negative space is called for … use negative space. You’ll find there’s more “there” there than you thought.
If negative space is called for … use negative space. You’ll find there’s more “there” there than you thought.
Testimonials can be convincing elements in advertising campaigns. But not all testimonials are created equal.
My hope is to provide a monthly column that writers and editors will enjoy but also find useful in honing their craft. We’re on this journey together, and I think it will be quite a ride.
Seeking and incorporating the many varied – yet pertinent – voices in a story is not always easy. It can take time and hard work – solid journalism that benefits the newspaper and readers alike.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas.
Here are a “top 10” mistakes you can watch for — and correct:
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership.
So … how do you tell if your “designer” really is a designer? Here are some of the things I’d look for:
If a sales person has had a productive meeting, it’s time to shift gears and go into action.
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