My hope is to provide a monthly column that writers and editors will enjoy but also find useful in honing their craft. We’re on this journey together, and I think it will be quite a ride.
Seeking and incorporating the many varied – yet pertinent – voices in a story is not always easy. It can take time and hard work – solid journalism that benefits the newspaper and readers alike.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas.
Here are a “top 10” mistakes you can watch for — and correct:
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership.
So … how do you tell if your “designer” really is a designer? Here are some of the things I’d look for:
If a sales person has had a productive meeting, it’s time to shift gears and go into action.
Of course, readers want a newspaper that looks right…and feels right. They want the look and feel of their paper to reflect their community.
The nonprofit group I belong to is called the Wisconsin Freedom of Information Council. Our mission is to protect and expand access to public records.
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