Ad-libs: One way to avoid the accidental sales jibe
Mar. 21, 2018
Selling and sailing have a lot in common. Consider the jibe.
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Selling and sailing have a lot in common. Consider the jibe.
Content may be king, but it’s good design that makes your content better, keeps it organized and compels people to read it.
You can’t get great details without trying to get them, and you can’t use them effectively without practice. Believe me, it is worth the effort.
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.
If negative space is called for … use negative space. You’ll find there’s more “there” there than you thought.
Testimonials can be convincing elements in advertising campaigns. But not all testimonials are created equal.
My hope is to provide a monthly column that writers and editors will enjoy but also find useful in honing their craft. We’re on this journey together, and I think it will be quite a ride.
Seeking and incorporating the many varied – yet pertinent – voices in a story is not always easy. It can take time and hard work – solid journalism that benefits the newspaper and readers alike.
My thinking is that any one of these can make your design better, but leave one out and your design suffers.
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas.
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