3 ways to make sales presentations more repeatable
May. 14, 2018
Without a doubt, if you create repeatable sales points, you’ll increase your chances of making that big sale.
Without a doubt, if you create repeatable sales points, you’ll increase your chances of making that big sale.
Among all the changes in the news industry, perhaps the most impactful for writers is the dramatic expansion of outlets to obtain information.
WNA communications director James Deblizen announces his departure from the Wisconsin Newspaper Association.
This is the tale of two ad pages — pages that have the same purpose but different approaches. And, I think, different results.
The technique breaks a complicated topic down into smaller, more manageable ideas or issues; each smaller topic becomes its own mini story.
Taxpayers pay for the expertise of government scientists and the data they collect and generate. While some discretion may be warranted in how it is released, this information should be accessible to the public. No gag order, stonewall, or muzzle should prevent that.
Selling and sailing have a lot in common. Consider the jibe.
Content may be king, but it’s good design that makes your content better, keeps it organized and compels people to read it.
You can’t get great details without trying to get them, and you can’t use them effectively without practice. Believe me, it is worth the effort.
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.
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