Farewell from the WNA communications director
Apr. 19, 2018
WNA communications director James Deblizen announces his departure from the Wisconsin Newspaper Association.
WNA communications director James Deblizen announces his departure from the Wisconsin Newspaper Association.
This is the tale of two ad pages — pages that have the same purpose but different approaches. And, I think, different results.
The technique breaks a complicated topic down into smaller, more manageable ideas or issues; each smaller topic becomes its own mini story.
Taxpayers pay for the expertise of government scientists and the data they collect and generate. While some discretion may be warranted in how it is released, this information should be accessible to the public. No gag order, stonewall, or muzzle should prevent that.
Selling and sailing have a lot in common. Consider the jibe.
Content may be king, but it’s good design that makes your content better, keeps it organized and compels people to read it.
You can’t get great details without trying to get them, and you can’t use them effectively without practice. Believe me, it is worth the effort.
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.
If negative space is called for … use negative space. You’ll find there’s more “there” there than you thought.
Testimonials can be convincing elements in advertising campaigns. But not all testimonials are created equal.
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