Newsprint markets improve, but prices lag
Feb. 15, 2019
In science there’s a principle called the “butterfly effect” that suggests something as small as a butterfly flapping its wings in Brazil can result in
In science there’s a principle called the “butterfly effect” that suggests something as small as a butterfly flapping its wings in Brazil can result in
We’re all familiar with win-win, but in advertising, we’re dealing with four wins, not two. Here’s a look at those four wins.
In a recent column, which he has made available to WNA members for publication, Multimedia Channels Publisher Wood explores the epidemic and provides thoughts on how we can fight it together.
Increasingly, it is up to writers to put in the time and effort on their own to improve their ability to communicate and write with clarity, concision and flair.
It’s important to respect your time and that of others. Start on time, stay on track, end on time. Do that and things will run a lot smoother.
In any sales presentation, it’s not about the salesperson or the product they’re selling. It’s about the advertiser and what they want to buy.
“Reporting to Write,” is a concept in which journalists think and focus almost constantly on the story and its structure before, during and after the reporting process.
The simplest answer to the question of why the producers won’t share their newsprint tariff refunds is this: They don’t have to.
In a society where readers often have countless options on where to get their news, sometimes they’re looking for the one that gets to the point the quickest.
In his most recent installment of “Better Writing With Bart,” veteran writing coach Bart Pfankuch gives some tips on how to craft effective and compelling hard-news leads.
Too many opinions spoil a presentation. Do everything you can to limit the number of decision makers in the room.
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