Four words for ad professionals: ‘Oh yeah? Prove it.’
May. 1, 2019
While consumers ignore exaggerations and unsupported claims, they respond to relevant promises and offers that are backed up by evidence.
While consumers ignore exaggerations and unsupported claims, they respond to relevant promises and offers that are backed up by evidence.
Despite the challenges that community newspapers face, their future is not hopeless, Al Cross writes in his latest column. But they must adapt.
Let’s all try to get out of the newsroom earlier. Here are some tips gained from years of seeing a life beyond the office.
Does the customer need a full load or a half load? John Foust uses a firewood analogy to demonstrate why it’s important to ask questions before selling.
Do this now: Take a sheet of paper, write “Get One More Source!” on it and tape it up in your cube or above your computer. Then, follow your own good advice.
In today’s global economy, changes to laws in China are affecting the balance sheet of community newspapers in the United States.
When someone tries to multi-task and concentrate on two important things at the same time, it creates a risk that is not worth taking.
When your life’s work has been journalism in community newspapers, it’s difficult to hear someone say that “nobody reads the newspaper.” Not only because it’s insulting, but because it’s wrong.
In science there’s a principle called the “butterfly effect” that suggests something as small as a butterfly flapping its wings in Brazil can result in
We’re all familiar with win-win, but in advertising, we’re dealing with four wins, not two. Here’s a look at those four wins.
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