‘Less is more’: The power of restraint in advertising
Nov. 1, 2019
Less is definitely more when it comes to advertising. Here are three times when it is important to remember the power of restraint in your ads.
Less is definitely more when it comes to advertising. Here are three times when it is important to remember the power of restraint in your ads.
Of the five freedoms guaranteed by the First Amendment, only 71% of Americans can name at least one, according to a recent Freedom Forum Institute survey.
Only you can make meeting coverage valuable and interesting. If you get lazy, readers suffer. If you work hard, the public will benefit.
M.E. Sprengelmeyer, formerly of the Rocky Mountain News, didn’t like the direction big-city newspapers were going. So he left and bought his own paper.
It’s an ad creator’s job to encourage willing belief. Here are three points to keep in mind: Tell the truth, use evidence and focus on benefits.
If you have an entrepreneurial spirit, maybe now is the time to consider buying a weekly newspaper or starting one in a “news desert,” a community that no longer has a newspaper.
Here are some tips from Bart Pfankuch on how to find “real people” sources, to interview them and to use their voices in your pieces in an effective way.
Curious about owning your own newspaper? Retired weekly newspaper owner Gary Sosniecki explains why it can be the most satisfying job you’ve ever had.
In the first installment of a series of stories about attracting potential owners to community newspapers, Al Cross discusses the weekly newspaper market.
Stock photography can be an important addition to your creative toolbox in advertising. Here are some points to keep in mind.
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