Simplicity in advertising should not be limited to national brands. Local businesses need it, too. Here are three tips on how to keep it simple.
Jim was super at sales, but after making the sale he left everything in creative’s hands. Follow these three rules to be a truly super salesperson.
One of the key principles of selling ads is to ‘know your audience,’ which can include whether they think more with the left or right side of their brain.
Less is definitely more when it comes to advertising. Here are three times when it is important to remember the power of restraint in your ads.
It’s an ad creator’s job to encourage willing belief. Here are three points to keep in mind: Tell the truth, use evidence and focus on benefits.
Stock photography can be an important addition to your creative toolbox in advertising. Here are some points to keep in mind.
Want to make your staff meetings more productive? Start by setting a clear goal and work together to create specific solutions.
Sales conversations have a lot in common with an old radio. Improve your listening skills, and your ideas will get better reception.
The challenge is to find problems in your advertising sales process and fix them. If you do that, you’ll become a customer service hero.
While consumers ignore exaggerations and unsupported claims, they respond to relevant promises and offers that are backed up by evidence.
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