Cross: Now we have to make people want local news
Community newspapers can’t do much about a decline in the interest of local news, but there are some things they can do. It starts with understanding the problem, writes Al Cross, director of the University of Kentucky's Institute for Rural Journalism and Community Issues, which publishes The Rural Blog.
In the latest installment of his "Into the Issues" column, Cross offers suggestions on how to draw readers' interest back to the news they need.