Columnists

Jim Pumarlo

Press politicians on election promises

Continuing coverage, if thoughtfully planned, goes a long way toward holding elected officials accountable. It also can enrich coverage of local public affairs, providing substantive content beyond blow-by-blow meeting reports.

Jim Pumarlo

Scrutinize letters during election season

Campaigns are in full swing as Election Day nears. Editors should pay extra attention to letters that give a thumbs up or thumbs down to candidates and other ballot initiatives.

John Foust, advertising, ad-libs

Ad-libs: Put a stop to workplace silos

Jim, who used to work with a local volunteer fire department, told me about the technique they used to keep everyone on the right roads to arrive at fire sites. “It was in the days before GPS,” he said.

John Foust, advertising, ad-libs

Don’t sell your clients short

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

Wisconsin Newspaper Association