Briefing

Join us for the 2021 WNA Convention

The WNA is joining with the Iowa and Minnesota newspaper associations to hold a virtual Tri-State Convention on Feb. 4-5, 2021.

Be sure to check out new, exciting changes to the program line-up, information about speakers and innovative networking opportunities this year! Don’t miss out on this unique opportunity to expand your skills and meet other newspaper industry leaders.

haenel lon

Tip sheet: Growing your email list

Lon Haenel shares tips on growing your newspaper’s email list so you can better knock on the virtual doors of potential subscribers.

polco, coronavirus, voter registration, presidential debates, covid-19

Poll: Will you take a COVID-19 vaccine as soon as one is available to you?

A new poll question about readers’ willingness to take a COVID-19 vaccine is available to be used by WNA members.

WNA members who have signed up for an account with Polco can access their local version of the new question, as well as local poll results, on their dashboards. Poll questions are available through a WNA partnership with Polco aimed at helping newspapers better engage readers and access enhanced data and insights.

wisconsin relevance project

10 things you need to know about the Wisconsin Relevance Project

The Wisconsin Relevance Project is part of a wider effort by Newspaper Association Managers aimed at uniting state and provincial press associations to speed the resurgence of community newspapers in North America.

Among the project’s benefits, it provides insights, advice, best practices, trends and other items of vital interest to community newspapers.

mask-free meetings

Open meetings concerns raised over lack of masks

Journalists and members of the public face a new open meetings hurdle this year as some local government bodies decline to follow the statewide mask mandate during their meetings, the Wisconsin State Journal reported this week. Residents are risking their health just to see what their government officials are up to — a burden one expert said likely violates the state’s open meetings law.

report for america

7 Wisconsin newsrooms to host Report for America journalists in 2021

Report for America has announced that seven Wisconsin newsrooms have been selected as host newsrooms for the national service program.

The initiative of The GroundTruth Project is a two-year program that delivers a wide-range of benefits to its corps members. Beyond paying up to half of the journalists’ salaries, it provides ongoing training and mentorship by leading journalists, peer networking, and memberships to select professional organizations.

polco, coronavirus, voter registration, presidential debates, covid-19

Poll: How will pandemic impact your holiday budget?

A new poll question about how the pandemic will impact readers’ holiday budget is now available to be used by WNA members.

WNA members who have signed up for an account with Polco can access their local version of the new question, as well as local poll results, on their dashboards. Those who have not signed up can do so here for their own dashboard. They can also opt to embed the WNA-branded question.

Bart Pfankuch

Reporting on problems while seeking solutions

Solutions journalism seeks to look for and cover topics of great importance by examining responses to problems, seeking out and defining solutions and sharing with readers what is working in our society and why.

In Bart Pfankuch‘s most recent installment of “Better Writing with Bart,” he discusses how to implement this new form of journalism, which can lead to positive changes in our communities and the lives of residents.

John Foust, advertising, ad-libs

7 lessons from other advertising sources

From billboards to television to direct mail, there is a lot that newspapers can learn from other advertising sources.

Veteran sales trainer John Foust takes a look at seven different advertising platforms — and what can be learned from them.

anthony shadid, shadid award, journalism ethics

Nominations due Jan. 15 for Anthony Shadid Award

The Center for Journalism Ethics is seeking nominations for the Anthony Shadid Award for Journalism Ethics, the Center announced Monday. The deadline for submitting nominations is Jan. 15, 2021.

The Shadid Award, now in its 12th year, recognizes ethical decisions in reporting stories in any medium, including print, broadcast and digital, by journalists working for established news organizations or publishing individually. The award focuses on current journalism and does not include books, documentaries or other long-term projects.

Wisconsin Newspaper Association