Briefing

John Foust, advertising, ad-libs

12 copywriting tips for better ads

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely.

In his latest “Ad-libs” column, veteran sales trainer John Foust offers a dozen copywriting tips to gain and hold your audience’s attention.

grimes, mcgovern & associates, non-profit newspapers, m&a

The future of M&A deals through innovative collaboration with community non-profit fundraising

[Sponsored] In 2021, many buyers and sellers of media companies leveraged the nonprofit business model in order to find winning solutions.

Grimes, McGovern & Associates' team of professionals works to help newspapers, commercial printers and digital media companies successfully sell and transition their business by preparing effective and thorough financial statements, valuing intangible assets such as management and employees, and developing a strategic exit business plan that involves all business partners.

sheboygan sun

Sheboygan Sun recognized in 10 News Publishers That Do It Right

Editor & Publisher named the Sheboygan Sun among its honorable mention recipients of this year’s edition of 10 News Publishers That Do It Right.

The Sun, which is part of the O’Rourke Media Group, was recognized for its recent digital success and launch of a new website. E&P attributed the Sun's success to the content mix on its website, engagement with readers and its focus on boosting social media followers.

O’Rourke Media Group bought the Sun in June 2020. It also owns the Ripon Commonwealth Press, (Kiel) Tri-County News, (Hudson) Star-Observer and the (Red Wing, Minn.) Republican Eagle.

sunshine week 2021

Sunshine Week 2021: How to get involved

WNA member newspapers are encouraged to participate in Sunshine Week, the News Leaders Association's annual nationwide celebration of open government. This year's celebration is set for March 14-20.

Newspapers can get involved by publishing stories from the Sunshine Week Content Toolkit, or by publishing their own stories, editorials, cartoons or graphics on open government and the public's right to know. Journalists and news organizations also are encouraged to share their experiences, success stories, FOIA battles and more by tweeting @SunshineWeek or using the hashtag #SunshineWeek.

WNA approves board officers, bylaw changes

During the annual meeting Thursday, members of the Wisconsin Newspaper Association approved the 2021-22 slate of officers, as well as changes to the WNA's bylaws.

Immediately following, the WNA Board of Directors held its regularly scheduled meeting for the first quarter of 2021. Discussion items included pending legislation, a proposed executive summit, a Wisconsin Civics Games essay and editorial cartoon contest, and this year’s virtual convention and awards ceremony.

multimedia journalism, podcast, multimedia

UW-Superior announces new multimedia journalism program

A new multimedia journalism program will launch in fall 2021 at the University of Wisconsin-Superior, the university announced last week.

The program, which reflects the changing industry, aims to better prepare students to produce compelling digital stories across multiple platforms. Students in the program will learn traditional news writing and reporting along with a variety of digital skills, including audio, video and web design.

The Gazette, News-Review named 2020 Newspapers of the Year

The Wisconsin Newspaper Association Foundation on Friday honored the work of newspapers across the state, announcing the award winners and newspapers of the year in the 2020 WNAF Better Newspaper Contest. 

Recipients of 2020 Newspaper of the Year Awards were The Gazette, Janesville, (Daily Division) and the Vilas County News-Review, Eagle River (Weekly Division).

Best of Division winners also included the (Eau Claire) Leader-Telegram, The (Rhinelander) Northwoods River News, The (Ironwood, Mich.) Daily Globe, The Monroe Times and The Valders Journal.

2020 WNAF Better Newspaper Contest Awards Tab

The 2020 WNA Foundation Better Newspaper Contest included 2,051 entries from 103 newspapers. The contest was judged by members of the Texas Press Association.

See a list of all the winners, along with the judges’ comments, in our digital Better Newspaper Contest Awards Tab publication.

Wisconsin Newspaper Association