A trusted source
Market research shows Wisconsin consumers are 20% more likely to seek out or purchase local products or services after seeing newspaper advertising than after hearing a radio ad or seeing a television ad.
The results of this statewide survey, conducted last year by Pulse Research in partnership with the Wisconsin Newspaper Association, are now available for WNA members.
The data captures shopping and purchasing intentions statewide, regionally and nationally. It can be a useful tool for sales reps looking to identify potential clients and develop effective marketing plans.
Thank you to all participating members who made this effort possible.
» Download national data
» Download Wisconsin data
2020 Consumer Survey
The WNA has once again partnered with Pulse Research to conduct a comprehensive shopping survey of newspaper readers across the state. Members are encouraged to help promote the survey in order to ensure the minimum sample size is reached by Jan. 1.
Data, which will be provided at the conclusion of the survey, can help identify potential clients and develop effective marketing plans.
