The American Press Institute and News Revenue Hub will collaborate in 2025 to develop research, training and experiment opportunities that help local news leaders earn new revenue in the evolving information landscape.
The collaboration combines strengths of the American Press Institute — a trusted adviser to and convener of news leaders across editorial and business functions of local media, with experience in research, training and experiment grants for challenges facing the news landscape — and News Revenue Hub which has helped newsrooms raise more than $130 million with expertise in how news organizations can earn diverse support from all members of a community.
Opportunities will support the development of revenue at both commercial and nonprofit local and community-based media. Programming will involve both publicly available training, including webinars, and resources for the field, such as those from API’s work with influencer collaborations.
The collaboration will include joint webinars, surveys and research, content sharing, coaching for newsrooms, and experiments that inform newsroom revenue strategies.
Sign up for updates on this work. For more information, contact Kevin Loker, senior director of program operations and partnerships at API, at kevin.loker@pressinstitute.org or Sarah Bishop Woods, chief of staff at News Revenue Hub, at sarah@fundjournalism.org .
Read the entire API announcement here.
