From editorial to sales, learn the metrics that you should be and should not be using when it comes to measuring the effectiveness of content, newsletters, social media and branded content. Don’t miss this opportunity with David Arkin to review what matters most these days in online metrics.
David Arkin Consulting provides fractional digital audience and revenue leadership, branded and organic content strategies and creation and tech stack guidance for media companies. In his 20-year career, David has built a wealth of experience serving as a reporter, editor, director, consultant and executive for newspapers, magazines, television stations, media associations and news start-ups.
He has developed high-quality content and built transformative digital strategies that led to significant audience growth, new revenue streams, and improved processes and technology for family-owned companies, brands and large media organizations. He has worked for GateHouse Media (now Gannett), Graham Media Group, the Local Media Association and CNHI. He has been named the Digital News Innovator of the Year by the Local Media Association, led numerous newsrooms to national journalism awards and has served on national industry boards like the Associated Press Media Editors and the Local Media Association Foundation Board.
