Mollie Muchna is the project manager at Trusting News. Before joining the Trusting News team in 2019, she primarily worked in audience and engagement roles in local newsrooms in Arizona and Colorado. She is currently based in Tucson, Arizona, where she has also worked as an adjunct instructor at the University of Arizona’s School of Journalism.  

Session(s)

1:45 - 
2:45 pm
, Friday, March 7
What the public needs to know about your use of AI

Our research shows that 94% of people say AI use in journalism should be disclosed. In this session, we’ll look at emerging standards for AI ethics policies and disclosures. We’ll also talk about what the public does and does not understand about AI and the opportunity local journalists have to earn trust through transparency and model responsible exploration of new technology.

10:45 - 
11:30 am
, Friday, March 7
Building relationships with community sources  

In a world in which not everyone understands the value of local news, how can journalists make connections with potential readers? With potential sources? In this session, we’ll get inside the mindset of emerging audiences. We’ll look at how people get information in an increasingly complex media environment and how journalists can engage strategically with people they’re not already reaching.

Wisconsin Newspaper Association