Two state press associations are teaming up to make an audience development training opportunity available to WNA members.
The New England Newspaper & Press Association and the New York Press Association have teamed up to offer a five-part series that covers essential strategies, from building engagement-first content and using email as a powerful revenue tool, to navigating the evolving landscape of social media, and the latest best practices for creating content that drives real results.
The Audience Development series is built and presented by The AQ, a GTM/Growth agency, founded in 2021 by Allison Mezzafonte and Kerry Twibell. The series has been created in collaboration with Scott Mebus, strategic advisor.
The AQ advises tech and media on positioning and business development to drive revenue, delivering playbooks for content development, audience development, market strategy, and growth acceleration.
The series began on Oct. 4, 2024, but participants can watch the videos at their own pace throughout the month of October, leading up to the final live session. After purchasing a ticket, participants will receive a link to access the Video on Demand programming and Zoom meeting instructions for the final live session at noon on Nov. 1. The suggested format is to watch one video per week, leading up to the final live session.
Series sessions include:
VOD Session 1 – Audience Acquisition & Engagement: Techniques and best practices to build audiences across channels (search, social, email)
VOD Session 2 – Newsletter Engagement: Tactics for using email as an acquisition and engagement channel and a revenue source.
VOD Session 3 – The New Search: YouTube is the second most popular search engine in the world, and TikTok is quickly rising up the ranks. Social video is the new search. Tactics and best practices for preparing your organization.
VOD Session 4 – Meaningful Social: Organic reach on social has dropped over the past four years. Platforms are rewarding engagement above all. The days of automatic reach are over. It’s never been more important to create an engagement-first content strategy. Strategies for building a following that really pays.
Live Wrap-up 5 – Audience: A Look Back: Live tune-in session Friday, Nov. 1, beginning at noon over Zoom with course attendees to revisit topics in VOD sessions 1-4. Key takeaways, how-tos to take back into organizations, e.g. socialization internally, turning into practice, and potential pitfalls.
Tickets cost $199 for NENPA/NYPA members or $249 for non-members. WNA members may register online by clicking here .
