Lawrence “Larry” Landgraf, who had an extensive career in newspaper advertising, died on Thursday, Nov. 16, in Middleton. He was 98.
Born in 1925 in Hayward, Landgraf was the son of William and Signe (Lindholm) Landgraf. He graduated in 1941 from Hayward High School before going on to serve in the U.S. Navy during WWII. After returning from the war, he married Dolores Wells in 1947.
In 1949, he graduated with honors from UW-Madison, earning a bachelor’s degree in journalism. That year, he joined the retail advertising department of Madison Newspapers, where he worked for nearly 50 years, retiring as advertising director in 1989 and from the newspaper in 1998. He went on to work at the Madison Area Chamber of Commerce.
Landgraf was a past president of the Madison Area Sales and Marketing Executives, Wisconsin Newspaper Advertising Executives Association, and Madison Advertising Federation.
