Paul Gaier, who worked for two decades as an advertising director and publisher at several Illinois newspapers, has joined Adams Publishing Group as regional president for Northern Wisconsin, the company has announced.
Gaier began his newspaper career in Chippewa Falls, where his father was publisher, before leaving to attend college at the University of St. Thomas in St. Paul, Minn. Most recently, he served as general manager of Fond du Lac-based Action Printing since 2020. Prior to that role, he was regional vice president for a group of Illinois newspapers that included the Rockford Register Star and the (Peoria) Journal Star.
In his new role, he will work with newspapers in Eau Claire, Rice Lake, Spooner, Ashland, Sawyer County and Price County.
