Webinar: Helping newspaper advertisers understand marketing amidst COVID-19

Veteran ad sales coach Ryan Dohrn will share 10 ways to empathize, educate and guide your advertisers during the COVID-19 crisis. 

Key takeaways will be: 

1. How to show empathy without getting into a COVID-19 debate.
2. How to explain the NASCAR effect of getting 3 laps down when advertisers pull ads.
3. How to show examples like Kellogg’s and Domino’s Pizza that doubled down on marketing in a crisis and came out as market leaders after a crisis.
4. How to help advertisers re-define their core audience for survival. And so much more.

» Register here

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