Portland, Ore., March 11, 2020 (Pulse Research) – Pulse Research has just released the 2020 findings of the Pulse of America (POA) Annual Shopping research. This is the 11th year of this study that has become the preferred source of shopping information millions of local merchants seek.
The Pulse of America research provides shopping intentions and information about all audiences reached by local newspapers. This research gives newspapers the information needed to demonstrate audience value to local businesses. Audience shopping information is relevant to local merchants because it shows them how many local households intend to shop for the products and services they sell.
Every Fall, Pulse newspaper partners, Press Associations, and other industry organizations promote the POA survey. The survey captures local shopping intentions for over 600 business categories and thousands of products and services. Additional findings are collected on reader habits and advertising effectiveness. The overall sample was 5,500. There are regional and state subsets of the nationwide sample for more localized intelligence. As a “thank you” for entering and finishing the survey, one lucky respondent won the randomly selected $3,000 cash prize.
John Marling, Pulse Research President, encourages newspapers of all sizes to leverage these findings.
“Newspapers need to ‘tell their story’. Household shopping intention is the value that a newspaper’s audience provides to any local business. It is the one thing every small and mid-sized business wants to know when evaluating local media purchasing. It overcomes the misperception that ‘print is dead’ and not reaching local customers. The newspaper can then efficiently provide relevant solutions needed to help local businesses grow.”
If you want a copy of the findings, please be in touch with John Marling via the contact information below. Pulse also publishes succinct “how to use” guides that will help drive revenue immediately.
Pulse Research has been serving the industry for over 35 years, done thousands of market studies in a multitude of industries and is the creator of Pulse Sales Tools. It is the premiere and simplest to use sales and training solution available and the only one driven by the metric every business is seeking – the actual number of local households planning to purchase the goods and services which will drive the merchant point of sale system.
For more information:
Full Research reports available at
