Sometimes the best new revenue opportunity is already sitting in your advertiser list.
Wisconsin One Buy gives your newspaper a simple way to help advertisers reach beyond your local market through one coordinated buy — while your publication retains 50% of every network sale you make.
With North, Central and South regional options, along with statewide reach, the new Wisconsin One Buy network is especially valuable for advertisers whose customers, visitors, or buyers come from many communities.
So, who should you be talking to right now?
Auctions, land and real estate Farm, recreational land, estate, equipment and specialty property sales can attract buyers from across Wisconsin and neighboring markets.
Holiday events and destinations Christmas markets, light displays, concerts, theaters, casinos, shopping destinations, resorts and community celebrations are entering a critical promotional season.
Winter recreation Ski areas, snowmobile destinations, lodging properties, resorts and other winter attractions need to reach travelers well beyond their immediate communities.
Home services Heating, insulation, roofing, generators, water treatment and other service businesses often cover large territories and can benefit from regional exposure.
Recruitment Healthcare, manufacturing, schools, municipalities, senior living and other employers may need applicants from across an entire region.
Healthcare and senior services Open enrollment, senior care, specialty healthcare and regional providers are good candidates when their service area stretches across several communities.
Wisconsin One Buy can also be an easy upsell to a campaign you are already selling.
Try asking:
“Would you like me to extend this beyond our local market? I can add regional or statewide newspaper coverage through Wisconsin One Buy without you having to coordinate separate buys.”
That is the real value of the network: making a wider campaign easier for the advertiser while allowing you to remain their trusted local media contact.
One buy. One coordinated program. Broader Wisconsin reach. And your publication keeps 50% of the sale.
Take a fresh look at your current advertisers. The next Wisconsin One Buy sale may already be on your call list. Find details on our website, or email networks@cnaads.com. As the WNA’S sales arm, CNA is here to help.
