A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin, and is made available for publication to members of the Wisconsin Newspaper Association. The column is accompanied by photos for use in print and online. The Discover Wisconsin logo can be downloaded here.
Some of Wisconsin’s best summer memories begin with a walk down Main Street. From locally owned boutiques and coffee shops to historic architecture, riverwalks, and sweet treats, these downtown districts invite you to slow down and explore.
Whether you’re planning a weekend getaway or looking for an easy day trip, these Wisconsin communities are well worth the stroll.
Mineral Point
Step back in time as you stroll through one of Wisconsin’s oldest communities. Mineral Point’s walkable downtown is filled with historic stone buildings, local art galleries, unique boutiques, and cozy cafés, making it easy to spend an afternoon exploring at a relaxed pace.
Downtown Wisconsin Dells
Beyond the famous waterparks, Downtown Wisconsin Dells offers a charming mix of locally owned shops, restaurants, candy stores, and riverfront views.
It’s the perfect place to slow down, grab a sweet treat, and discover a different side of this iconic destination.
Princeton
Known for its welcoming small-town atmosphere, Princeton is a favorite for antique shopping and leisurely afternoons. Browse locally owned stores, stop for coffee or ice cream, and take a walk along the Fox River. Visiting on a Sunday? Head to Horseradish Kitchen + Market for live music overlooking the river, where you can enjoy an eclectic, laid-back atmosphere with great food and drinks.
Baraboo
Spend the morning exploring the natural beauty of nearby Devil’s Lake, then head into downtown Baraboo for shopping, dining, and a dose of history. Its picturesque courthouse square and locally owned businesses make it a destination that’s easy to linger in.
Janesville
Janesville’s revitalized downtown offers something around every corner, from boutique shopping and local restaurants to scenic walks along the Rock River. Grab a bubble tea or a unique sweet treat from Little Sister Crepe Shop before strolling through downtown. Then spend the morning exploring the Janesville Farmers Market, where local vendors, fresh produce, and handmade goods make it easy to get your steps in while supporting the community.
Oak Creek
Oak Creek combines lakeside recreation with the lively energy of Drexel Town Square, where you’ll find local dining, shopping, and plenty of places to gather. After exploring the Lake Michigan shoreline, stop by the Oak Creek Farmers Market to browse local vendors and experience one of the city’s favorite summer traditions.
This is the perfect time of year to wander without a schedule. Pick a downtown you’ve never explored, shop locally, grab an ice cream, and spend the afternoon discovering what makes each Wisconsin community unique.
Josie Bartol is a Marketing Specialist and Project Manager at Discover Mediaworks. Watch the show online at DiscoverWisconsin.com. Follow Discover Wisconsin on Facebook (facebook.com/discoverwisconsin), Instagram (instagram.com/discoverwisconsin), and TikTok (tiktok.com/discoverwisconsin).
