Kevin’s first session will be on Thursday at 10:30 a.m., when he shares practical strategies for using AI to supercharge ad sales. The learning continues in the afternoon with an engaging two-part, hands-on workshop. Participants will first learn how to build a compelling AI-powered presentation, then break into teams to collaborate, create, and gain real-world experience developing an AI presentation from start to finish.
Please note that capacity is limited for the afternoon AI Games session. Please let the WNA know if you would like to be a team leader during the AI Games on Thursday afternoon.
Berrier is an accomplished advertising and marketing innovator with more than two decades of experience helping businesses connect with audiences in powerful ways. As Advertising Director at MDDC Advertising Services, he leads omni-channel campaigns that blend the best of traditional media with cutting-edge digital strategies.
Kevin is also an international keynote speaker and the creator of The AI Games, a hands-on competition that challenges media sales professionals to use artificial intelligence in real-world client scenarios. His practical, energetic teaching style bridges vision with application, showing sales teams how AI can drive efficiency, creativity, and stronger client outcomes. From persona profiling and pre-discovery research to content creation and ethical AI use, Kevin breaks down complex concepts into actionable strategies that deliver measurable results.
