A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin, and is made available for publication to members of the Wisconsin Newspaper Association. The column is accompanied by photos for use in print and online. The Discover Wisconsin logo can be downloaded here.
Start the new year the Wisconsin way—with a great beer in hand. From historic breweries to small-town taprooms, the state’s craft beer scene is full of standout pours and memorable experiences perfect for beginning the New Year.
Tyranena Brewing Company – Lake Mills
A longtime favorite in southeastern Wisconsin, Tyranena Brewing Company is known for its wide variety of beers inspired by local history and bold flavors. With a welcoming taproom and rotating seasonal releases, it’s an easy stop for both first-time visitors and longtime fans.
Hubbleton Brewing Company – Waterloo
Hubbleton Brewing Company delivers small-town charm with a relaxed taproom and golf simulator. Their approachable beers, friendly atmosphere, and live events make it a popular gathering place for locals and travelers alike, especially during the winter months.
Second Salem Brewing Company – Whitewater
Second Salem Brewing Company stands out with creative beer styles and seasonal favorites. Known for experimenting with flavors while staying true to classic styles, this brewery is a must-visit for those looking to try something a little different.
Pearl Street Brewery – La Crosse
Pearl Street Brewery pairs easy-drinking craft beer with a relaxed riverside city atmosphere. This La Crosse staple is beloved for its approachable brews, lively taproom, and strong local roots.
Jacob Leinenkugel Brewing Company – Chippewa Falls
An iconic name in Wisconsin beer, Leinenkugel’s blends generations of brewing tradition with modern favorites. A visit to the Leinie Lodge offers tastings, tours, and a deeper look into one of the state’s most recognizable breweries.
New Glarus Brewing Company – New Glarus
Famous for Spotted Cow and available only in Wisconsin, New Glarus Brewing Company is a true destination brewery. Its hilltop location, scenic grounds, and free self-guided tours make it a can’t-miss stop for beer lovers.
3 Sheeps Brewing Co. – Sheboygan
3 Sheeps Brewing Co. delivers a modern taproom experience with a broad range of well-crafted beers. Known for balancing creativity with approachability, it’s a standout stop along Wisconsin’s eastern shoreline.
Sprecher Brewery – Milwaukee
Sprecher Brewery combines Old World brewing techniques with a lively beer garden experience. It’s known for its craft beers, sodas, and welcoming atmosphere rooted in Milwaukee’s brewing heritage.
A Wisconsin brewery visit is about more than what’s in your glass—it’s about the atmosphere, the people, and the places that surround it. These breweries invite you to settle in, try something new, and make your travels across Wisconsin just a little more memorable.
Josie Bartol is a Marketing Specialist and Project Manager at Discover Mediaworks. Watch the show online at DiscoverWisconsin.com. Follow Discover Wisconsin on Facebook (facebook.com/discoverwisconsin), Instagram (instagram.com/discoverwisconsin), and TikTok (tiktok.com/discoverwisconsin).
