The Wisconsin Newspaper Association needs your help with an important initiative that will benefit YOUR NEWSPAPER by Wednesday, December 17th, 2025.
The WNA is working to better position and sell the collective digital capabilities of WNA members to advertisers across Wisconsin.
To do this effectively, we need current data on the digital performance of your newspaper and insights into advertising opportunities in your markets.
WHAT WE’RE ASKING & WHY THIS SURVEY MATTERS
This brief survey (10-15 minutes) asks for:
• Your digital performance metrics (unique visitors, page views, impressions, etc.);
• Local advertisers active in your market;
• Regional advertisers you’re aware of; and
• Statewide advertising opportunities (including government, political, associations, and major brands).
YOUR RESPONSES WILL HELP US:
– Create powerful aggregate data to sell our collective reach;
– Identify and pursue major advertising opportunities for CNA;
– Better represent Wisconsin newspapers to advertisers; and
– Generate new revenue opportunities for all members.
CONFIDENTIALITY: All individual responses will be kept confidential. Data will only be used in aggregate form to demonstrate our collective strength to advertisers.
DEADLINE: Wednesday, December 17th
QUESTIONS: If you have any questions about the survey, please contact Beth Bennett or Denise Guttery.
Thank you in advance for completing the survey. Your support is greatly appreciated!
