Discover Wisconsin’s hidden gem beaches

A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin, and is made available for publication to members of the Wisconsin Newspaper Association. The column is accompanied by photos for use in print and online. The Discover Wisconsin logo can be downloaded here.

When people think of summer in Wisconsin, the image often includes the many popular beaches in cities across the state. But if you’re looking to skip the crowds and discover some truly serene shoreline, Wisconsin is full of hidden beaches that are just as beautiful, and far less traveled. Here’s your guide to five of Wisconsin’s best-kept secret beaches, perfect for a peaceful swim, a quiet picnic, or a lazy summer afternoon.

Big Bay Beach — Madeline Island

Nestled within Big Bay State Park on Madeline Island, this beach expands along Lake Superior. It offers stunning views, soft sand, and the perfect water for cooling off on a hot summer day. The rocks along the shoreline transport you! Take the ferry from Bayfield and enjoy a slice of island paradise that feels far removed from the mainland. If you’re looking for a bonus, hike the boardwalk trail before hitting the beach!

Schoolhouse Beach – Washington Island

This beach is a geological marvel and one of my personal favorites that I’ve been to. No sand, just smooth limestone rocks that have been polished and tumbled by Lake Michigan’s waves. Located on Washington Island and accessible via ferry from Door County, Schoolhouse Beach is perfect for a unique swimming experience in clear, gatorade-blue waters. Just don’t take the rocks, as they’re protected!

Whitefish Dunes State Park — Door County

Often overshadowed by nearby Cave Point, Whitefish Dunes offers a quieter, lesser-known beach with soft sand and gentle waves. It’s ideal for families or anyone looking to unwind without the Door County crowds. Walk a bit down the shoreline for even more privacy, or venture off on a hike!

Black River Beach — La Crosse

Right on the Black River in La Crosse is Black River Beach. This hidden-gem beach brings a neighborhood park vibe. It’s great for an afternoon swim or launching a paddleboard, and it’s known as a place that locals unwind with a book or outdoor games. If you’re looking to avoid a packed beach, this is the place for you!

Amnicon Falls

While Amnicon Falls State Park is better known for its waterfalls and hiking trails, there’s also an area where the falls gently spill into a swimmable pool. It’s not your traditional beach, but it’s a refreshing and scenic spot surrounded by woods, and perfect for a hot day in the Northwoods. Plus, who doesn’t want to enjoy the beauty and serene sounds of a waterfall while swimming?

Tag us in all of your adventures this summer @discoverwisconsin!

Megan Christian hosts the nation’s longest-running tourism TV show, Discover Wisconsin. Watch the show online at DiscoverWisconsin.com. Follow Discover Wisconsin on Facebook (facebook.com/discoverwisconsin), Instagram (instagram.com/discoverwisconsin), and TikTok (tiktok.com/discoverwisconsin).

Wisconsin Newspaper Association