RACINE, Feb. 1 (The Journal Times) – David Sherman has been named vice president of sales for Lee Enterprises’ Southeast Wisconsin region, which includes The Journal Times in Racine, the Kenosha News and the Lake Geneva Regional News.

He has more than 28 years of experience in media and sales leadership, with an extensive background in advertising sales, digital solutions, revenue growth, marketing and business development.

“In addition to David’s extensive sales and leadership experience, he has a proven track record of consistently generating new and creative revenue streams,” said Tom Schager, central region vice president of Amplified Digital. “David’s successful career in media has encompassed several roles in Southeast Wisconsin, making him well-versed on the potential of that region.”

Sherman most recently served as regional vice president of sales and marketing effectiveness at Nielsen. Prior to Nielsen, he was the director of sales at Audacy in greater Milwaukee.

Sherman also worked at Kalmbach Media as senior director of sales, advertising and events, is a former board member of the Wisconsin Newspaper Association and held several leadership roles in Milwaukee and Southeast Wisconsin publications.

“I’m excited to be back in Wisconsin, especially with iconic brands such as Kenosha News, Racine Journal Times and the Lake Geneva Regional News,” Sherman said. “To be able to couple the state’s best local news content with Lee’s dynamic digital offerings and event production provides marketers unmatched opportunities to promote and grow their business.”