WATERTOWN — APG Media of Southern Wisconsin and Lee Enterprises each announced on Wednesday programs that offer matching advertising grants to local businesses impacted by the COVID-19 pandemic.
Both programs will allow local businesses to double their advertising budgets by applying grants toward print or online advertising. APG’s program will run through the end of September, while Lee will award grants in April, May and June.
APG said it will award $1.5 million in grants through the program. Lee did not specify a cap on its grants.
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Participating APG newspapers include the Daily Times, Daily Jefferson County Union in Fort Atkinson, Lake Mills Leader, Cambridge News & Deerfield Independent, The (Waterloo/Marshall) Courier, Milton Courier, Sun Prairie Star, The (Cottage Grove/Monona) Herald-Independent and McFarland Thistle, Waunakee Tribune, DeForest Times-Tribune, and Lodi Enterprise & Poynette Press. Businesses wishing to participate should contact the advertising department at their local APG newspaper.
Lee publishes nearly 20 newspapers in Wisconsin, including The (Racine) Journal Times, the Wisconsin State Journal in Madison and the La Crosse Tribune. Local businesses can apply here.
