MADISON – After struggling to survive its first year, The Badger Herald student newspaper will mark its 50th anniversary this fall.
The Herald, one of two student newspapers at UW-Madison, will celebrate with an anniversary party at the Overture Center for the Arts in Madison. The party, which is open to all alumni and current staffers, will feature a catered dinner, speakers and dancing.
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Debuting on Sept. 10, 1969, the Herald was created to offer a conservative alternative to The Daily Cardinal. But as its first editor-in-chief, Patrick Korten, told the Wisconsin State Journal at the time, the Herald nearly died in its first year due to a lack of advertising.
It survived, and today, the Herald and Cardinal continue to make UW-Madison a two-newspaper campus — an environment that makes each better, according to incoming Cardinal editor-in-chief Robyn Cawley.
Staffers from both papers often cover the same beats and many of the same stories. That competition, as well as the fight for advertising dollars, offers a different experience of the newspaper industry than one-newspaper campuses.