The Badger Herald celebrates 50 years covering UW-Madison

MADISON – After struggling to survive its first year, The Badger Herald student newspaper will mark its 50th anniversary this fall.

badger herald
Recent issues of The Badger Herald, one of two student newspapers at UW-Madison. The Herald began publishing in 1969 and is celebrating its 50th anniversary. (Photo: Kelly Meyerhofer, Wisconsin State Journal)

The Herald, one of two student newspapers at UW-Madison, will celebrate with an anniversary party at the Overture Center for the Arts in Madison. The party, which is open to all alumni and current staffers, will feature a catered dinner, speakers and dancing.

Debuting on Sept. 10, 1969, the Herald was created to offer a conservative alternative to The Daily Cardinal. But as its first editor-in-chief, Patrick Korten, told the Wisconsin State Journal at the time, the Herald nearly died in its first year due to a lack of advertising.

It survived, and today, the Herald and Cardinal continue to make UW-Madison a two-newspaper campus — an environment that makes each better, according to incoming Cardinal editor-in-chief Robyn Cawley.

Staffers from both papers often cover the same beats and many of the same stories. That competition, as well as the fight for advertising dollars, offers a different experience of the newspaper industry than one-newspaper campuses.

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