The 77th anniversary of National Newspaper Week (NNW) runs Oct. 1-7.  The annual observance celebrates and emphasizes the impact of newspapers to communities large and small all over.

Material will be available for download beginning Monday, Sept. 25 at nationalnewspaperweek.com.

The content kit contains editorials, editorial cartoons, promotional ads and more, all available at no charge to daily and non-daily newspapers across North America. NNW is sponsored by Newspaper Association Managers, Inc., the consortium of North American trade associations representing the industry on a state and provincial, regional and national basis.

This year’s theme is “Real Newspapers … Real News!” The aim is to applaud and underscore newspaper media’s role as the leading provider of news in print, online or in palms via mobile devices.

PLAN TO CELEBRATE National Newspaper Week by downloading the materials and devoting as many column inches as possible to reinforce the importance of newspapers to your communities.

PLEASE ALSO MAKE IT LOCAL by editorializing about your newspaper’s unique relevance. This can be about your government watchdog role, coverage of community events, publication of timely public notices, etc.

Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource.