News & Announcements

Sharif Durhams

Ann Devroy Memorial Forum to feature deputy managing editor at The Washington Post

A deputy managing editor at The Washington Post will be on the University of Wisconsin-Eau Claire campus this month as the featured speaker for the annual Ann Devroy Memorial Forum.

Sharif Durhams will speak during the forum, which will begin at 7 p.m. April 28 in Gantner Concert Hall of the Haas Fine Arts Center. The event also will be available via Zoom. The forum is free and open to the public.

Two tenacious news reporters named Distinguished Wisconsin Watchdogs

Milwaukee Journal Sentinel reporter John Diedrich and Wisconsin State Journal State Politics Editor Matthew DeFour have been selected to receive the Distinguished Wisconsin Watchdog Award, which recognizes an individual’s extraordinary contributions to open government or investigative journalism in Wisconsin.

Diedrich was chosen as the 2022 winner, and DeFour is the 2020 winner. Because of the pandemic, no winner was chosen in 2021. Diedrich and DeFour will be honored at the 2022 Wisconsin Watchdog Awards reception and dinner on Thursday, April 21, at the Madison Club in downtown Madison. 

WNA announces new comprehensive, member-only health care network

The WNA is pleased to announce that it will begin to offer a member-only, comprehensive health care network plan through The Alliance and Trinity Marketing Services in the coming weeks, following approval by the WNA Board of Directors last month.

The WNA Alliance Comprehensive Healthcare Network plan partners with over to 34,000 doctors and health care providers across the Midwest. Using its robust provider pool, the Alliance will work with members to develop custom provider networks that optimize savings and quality.

Postal reform bill: Cap on nonsubscriber copies increases 5x, but rates also go up

President Joe Biden on Wednesday signed a postal reform bill that provides more than $50 billion in financial relief for USPS and extends a new opportunity for newspapers to use mail sampling to reach nonsubscribers with promotional copies — lifting the cap on the number of nonsubscriber copies newspapers can mail at the lowest rate.

The law doesn't save mailers from steep postage increases, though. The Postal Service said Wednesday that it would increase periodicals postage rates by an average of 8.5%, effective July 10. NNA Chair Brett Wesner notes one bright spot: "USPS is finally recognizing the value of our use of flats trays for newspaper containers by passing along a 3.7% increase instead of the nearly 11% for mailing sacks."

WNA to provide state, local marketing data to members

Understanding your audience is a key component to successfully positioning for any advertising sales opportunity. In an effort to support members in this pursuit, the WNA Board of Directors recently voted to contract with research company Coda Ventures to conduct a statewide readership survey.

The study will measure total market coverage across print and digital platforms, collecting purchase profile data for the most important advertising categories. Members also will be provided end-of-campaign assets to help drive revenue success.

Register for the 2022 WNA Convention

Registration is now open for the 2022 Wisconsin Newspaper Association Convention, which will be held virtually on May 5-6.

Sessions will address the how to make the most out of Wisconsin’s public records & open meetings laws, fact checking, how to do impactful work with fewer resources, photojournalism on a budget, building efficient sales teams across generations, making a difference through collaborative journalism, selling into the WNA ad network, how community listening fuels powerful journalism, alternative revenue streams, among other topics.

Jim Wood at WNA board meeting

WNA joins Competitive Wisconsin coalition

The WNA Board of Directors voted unanimously at its quarterly meeting on March 24 in Madison to join Competitive Wisconsin, Inc. — a non-partisan coalition that engages business, education, agriculture, and labor in strategic collaborations dedicated to strengthening and growing the Wisconsin economy.

CWI was founded in 1981 and, for more than 30 years, has engaged in strategic analysis of Wisconsin’s economic challenges and opportunities. It’s dedicated to identifying and advocating for policies and activities that will support the retention and creation of family-supporting jobs, sustain prosperity, and protect and enhance Wisconsin’s quality of life.

Wisconsin Newspaper Association