In today’s competitive landscape, achieving notable wins in subscriber acquisition and retention is becoming increasingly challenging. The key to overcoming these hurdles lies in innovation and data-driven insight and more creativity than ever before. In this webinar, Kyle Whitfield of The Advocate, will dive into how leveraging a CDP can transform your subscription strategy. Discover how testing and learning with CDP insights can lead to better outcomes, whether it’s enhancing subscriber acquisition, boosting retention rates, or gaining efficiencies for decision making.
We’ll cover:
- How to test and learn with a CDP: Learn how a CDP can be your secret weapon in refining subscription strategies. We’ll explore how to use data to test theories, derive actionable insights, and put successful strategies into practice.
- Practical steps to optimize subscription efforts: Gain actionable tips on how to effectively implement CDP-driven strategies to enhance your subscription model, improve customer engagement, and achieve measurable results.
Presented by Kyle Whitfield, Vice President of Consumer Revenue at The Times-Picayune | Advocate | Acadiana Advocate | Shreveport-Bossier Advocate
Kyle Whitfield is the vice president of consumer revenue at Georges Media Group, Louisiana’s largest locally owned media company. There he oversees the people, process and technology surrounding subscriber acquisition and retention for NOLA.com | The Times-Picayune, The Advocate, The Acadiana Advocate and The Shreveport-Bossier City Advocate. Kyle is relatively new to the business side of local media, having worked for 15 years in newsrooms before moving to his current role in 2021. But the chase to innovate and grow local news in Louisiana has quickly become his biggest professional passion. Kyle lives in Baton Rouge with his wife, 7-year-old daughter and 1-year-old son (don’t tell the dog I left her off the list).
