Webinar: Digital Marketing Fundamentals: Enhancing Your Client’s Online Presence

Date: Sep. 12, 2024
Time: 1:00 pm
Education

About the webinar:

In this comprehensive webinar, Michael Lewis will delve into the core aspects of digital marketing, providing valuable insights and practical tips to boost your client’s business’ online presence. The session will cover the following key topics:

  • Google My Business Profiles: Learn how to create/verify, optimize, and manage your Google My Business profile to enhance local search visibility and attract more customers.
  • Website Evaluations: Discover the critical elements of an effective website, including user experience, design, content, and SEO best practices. Understand how to assess and improve their website to drive better results.
  • Client Relationship Management (CRM): Explore the importance of CRM systems for managing customer interactions, enhancing customer satisfaction, and driving business growth. Gain insights into selecting and implementing the right CRM solution for their business.
  • Social Media Management: Understand the role of social media in digital marketing, and learn strategies for creating engaging content, growing your audience, and measuring success across various social platforms.
  • Analytics/Metrics: Uncover the power of data-driven decision making with an overview of essential analytics and metrics. Learn how to track, analyze, and leverage data to optimize your marketing efforts and achieve your business goals.

Don’t miss this opportunity to learn from an industry expert and take your digital marketing efforts to the next level. Register today and gain the tools and knowledge needed to boost your online presence and grow your business.

About the presenter: 

Growing up in the small town of Manson, Iowa; Michael had a dream of helping people. Throughout his professional career, Michael developed a strong understanding of traditional advertising and how that benefited businesses of all sizes. Once digital advertising came onto the scene, he took it upon himself to study the ins and outs of the digital world. Testing and refining his craft to better assist local businesses. 

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Wisconsin Newspaper Association