Place Name: First Place Contestant Name: The Chetek Alert Entry Title: Custer's Cones Summer Scene ad Entry Credit: Jim Moran Judge Comment: This ad is great. I love this big photo. It draws your attention immediately and you know that the ad is for an ice cream store immediately. Sometimes less is better. I'm impressed.
Place Name: Second Place Contestant Name: The Northwoods River News Entry Title: Lakeland Performing Arts Association Entry Credit: Madeleine De Fore Judge Comment: I like how this ad is laid out and the color choices. It is easy to read for how much copy it has in it and I like the photos next to the copy. Great Job.
Place Name: Third Place Contestant Name: The Northwoods River News Entry Title: Mel's Trading Post Entry Credit: Madeleine De Fore Judge Comment: For an ad that has a lot of product this ad is clean and easy to read. You know it is a sporting good store just by looking at the ad.
Place Name: Honorable Mention Contestant Name: The Northwoods River News Entry Title: Canvas Products Entry Credit: Al West Judge Comment: I would have put the name of the business at the bottom and used a benefit headline at the top of the ad.