Place Name: First Place Contestant Name: Fennimore Times Entry Title: Unscramble Game Entry Credit: Jessica Brownell, Jodi White Judge Comment: Such a fun and engaging contest for both readers and sponsors! The ongoing aspect gave readers a reason to check back consistently, the sponsors enjoyed a level of frequency and the tie-breaker questions involved a little digging with each sponsor (and additional engagement). Making the weekly gift certificate valid at one of the sponsors only was also genius. I just might have to steal this idea. Note: my only "negative" comment would be to add a little color to the ad, even if it were just in the basic template to make it "pop" off the page a little more but the lack of color might be press related! Well done!
Place Name: Second Place Contestant Name: The Northwoods River News Entry Title: School District of Rhinelander Community Education Classes Entry Credit: Renee Draszkiewicz, Madeleine De Fore Judge Comment: The ad campaign is a creative, worthy and helpful tool for the readers!
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