Best Ad Idea (Series) ( Division C,Division B,Division A )Back
Place Name: First Place Contestant Name: The Press Times Entry Title: Pizza Wars Entry Credit: Casie Mallien Judge Comment: Fun series encourages reader participation by choosing your favorite pizza place. In a friendly rivalry the meter fills up each week based on sales and at the same time promotes awareness of charity donation.
Place Name: Second Place Contestant Name: The Lakeland Times Entry Title: Lakeland Powersports Entry Credit: Heather Holmes Judge Comment: Large logo is placed prominently. Ad features a strong call to action. Backgrounds used are inviting to get outdoors, promoting use of t heir products.
Place Name: Third Place Contestant Name: Peninsula Pulse Entry Title: Dovetail Bar & Grill Entry Credit: Renee Puccini, Steve Grutzmacher Judge Comment: Candid photos of locals enjoying their experience gives readers a feel of the atmosphere and reinforces the headline.