SUPER BOWL

The words “Super Bowl,” “Superbowl,” “Super Sunday,” “National Football League,” “NFL” and images including the NFL shield and all Super Bowl logos are trademarks and cannot appear in ads without express permission from NFL marketers.

The NFL also owns the trademarks for “National Football Conference,” “NFC,” “American Football Conference” and “AFC.” All individuals teams also own trademarks for their team names (e.g., “Jaguars” or “Buccaneers”), nicknames (e.g., “Jags” or “Bucs”) and uniform and helmet designs. Green Bay Packers, Packers, Frozen Tundra, Lambeau Field and Lambeau Leap are among phrases under trademark by the Green Bay Packers.

The NFL is very aggressive in tracking down violations, and employs “spotters” to look for unauthorized use of the words or logos.

Some references that are permitted in advertising include “The Big Game,” “The Big Bowl Game,” etc.